
Organizational focus has been in survival mode through this tough economic downturn. The employees and leaders have been constantly stressed over possible job loss and feeling excessive anxiety. And, of those employees and leaders who were not let go, they were expected to accomplish much more work with less support resources.
According to most surveys, a lack of appreciation is the #2 reason why employees leave for other opportunities. The #1 reason is most often associated with lack of advancement. Money is usually in the top five but not ever the top reason why employees leave.
Most companies forgot to “appreciate” these loyal employees through this recession. But guess what? The downturn is now at a temporary truce and the real battle is about to begin as the economy recovers. And these companies are at risk of losing their top talent!
Why? There is going to be a tremendous desire for new opportunities and advancement among the high-potential leaders. Only 10% of these people lost their jobs during the recession. Less than the normal amount of these individuals got raises, some took pay-cuts and almost all were assigned many more responsibilities and worked longer hours due to the reduction in the workforce. But, because of the work conditions and expectations during the down times, now these employees feel NO LOYALTY to their current employers. So the minute they feel it is safe, these top employees and leaders will probably flock to other opportunities.
What’s the Silver Lining for Companies?

Although the above paragraphs paint a bleak picture, there is a silver lining. It’s a wonderful time for strong companies to accelerate out of the down turn by doing a couple of things.
1) Focus intently on retaining your best talent…NOW…not 6 months from now! Start launching efforts to rebuild the company culture and restore trust from these employees. How? There are several options.
a) New leadership may be needed, so entertain the thought of hiring new leaders that haven’t been tainted by the down slide of the company culture during the tough times. New ideas are always good.
b) Identify who your top talent is and communicate with them constantly about their value to the company and their potential within the company. Start charting exciting and attractive career paths for them within the organization.
2) With so many disgruntled, talented employees looking for a change, you now have the ability to “hand select” these talented people from your competitors who have damaged their corporate culture beyond repair. Figure out how to find and contact these people to let them know that you are a company that cares!!!
There are many organizations that seemingly did everything right during the down turn to reduce costs. The executives in the organizations took the lead in pay cuts. The organization reduced the workforce slowly, basing the layoffs on merit, as much as possible. The organization did what they could to help those laid off find other work. They continued to invest scarce resources on leadership development. And most of all, the organization kept the lines of communication open, so that employees could understand why the company needed to do what they were doing. The net result has been minimal damage to the company culture and employee loyalty. The good news is that the top leaders and employees will be inclined to stay with the company. The bad news is that your organization is now a very attractive recruiting ground for those organizations that didn’t fare so well. So, I’m thinking that all organizations should start now to follow step one outlined above.
One thing is true. In business, we all have the opportunity to gain market share away from our competition if we have the right employees. In a recovering economy, keeping the right employee is the real challenge. Has your company done everything it can to appreciate those loyal employees that kept your doors open during this tough time?